The Flame of Life (1923) | |
| Director(s) | Hobart Henley |
| Producer(s) | |
| Top Genres | Silent Films |
| Top Topics | |
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The Flame of Life Overview:
The Flame of Life (1923) was a Silent Films Film directed by Hobart Henley .
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A Jewel Production. Universal, lacking its own theater network, sought to differentiate its feature product to independent theater owners. Early on, it devised a 3-tiered branding system: Red Feather (low budget programmers), Bluebird (mainstream releases) and Jewel (prestige productions). Jewels were often promoted as special engagements in hopes of commanding higher roadshow ticket prices, a tactic that would sometimes misfire. Universal ended branding in late 1929.
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