Jennifer Dorian Named General Manager of Turner Classic Movies (TCM)

Genevieve McGillicuddy Promoted to Vice President of Brand Activation and Partnerships at TCM

Turner Broadcasting has named Jennifer Dorian general manager of Turner Classic Movies (TCM), it was announced today by Coleman Breland, President of Turner Network Sales (TNS), to whom she will report. Additionally, Genevieve McGillicuddy has been promoted to vice president of brand activation and partnerships for TCM, up from senior director, reporting into Dorian. Both are based in Atlanta.

In her new role, Dorian, who most recently served as chief strategy officer for Turner Entertainment Networks, is charged with growing and developing the TCM brand by implementing strategic, innovative and revenue-generating business initiatives that secure the network as a preeminent lifestyle brand. Dorian's oversight includes implementation of dynamic and immersive brand extensions such as TCM Classic Film Festival and the TCM Classic Cruise, growing cross-platform digital opportunities, spearheading revenue-generating initiatives through licensing partnerships and e-commerce, and enhancing TCM's value to its affiliate partners as well as cultivating its passionate fan base.

"Jennifer is an incredibly smart and strategic executive as well as a standout leader with a proven track record of innovation," said Breland. "She's incredibly creative, has a keen business sense and is a master strategist; I have complete confidence she will perfectly position the TCM brand and implement successful, out-of-the-box ideas as we move the business forward into the future of the TV industry."

In her elevated role, McGillicuddy is responsible for leading the development and implementation of all brand activation initiatives including sponsorships, licensing, and merchandising, as well as brand and retail partnerships, in order to generate awareness, audience reach and revenue opportunities for TCM. She also serves as managing director of the TCM Classic Film Festival.

"Genevieve has been vital to the growth of TCM and her branding expertise, knowledge of the industry, and innovative thinking make her one of the best in the business," said Dorian." "I'm thrilled to have her lead our team as we look to expand and grow the TCM brand moving forward."